Name of your website?www.brilliantstore.com
Your name?
Philip
Your Location (city, etc)
Fremont
Please give us a short summary of your website?
Based near Silicon Valley, California USA. Brilliantstore.com™ is the premier Online source for rechargeable batteries and adapters for powering all your portable devices such as, laptops, camcorder, PDA, digital cameras; energy saving and recyclable products.
What inspired you to launch your own website?
Desire for an online store that offer high quality products and honest pricing.
When did you launch your first website, and what was it?
Brilliantstore.com was launched in 2002
How did you decide on a name for your website?
Inspired for a name that convey youth, creativity, high-energy, and fullness of color
What makes your website different from other, similar offerings?
Wide range of quality products with honest pricing. Constantly striving to deliver first class Customer service.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
Goal of the website is to become the most popular site for Customer to find great deals on batteries, adapters, cables and other accessories in consumer electronic market.
How does your investment of time and money balance against your success?
Success is not measured only by time and money, but dedication to a single driven principle of offer great products at an honest price. If we receive customer's ovation on this prime objective, we are on the right track.
If you had an unlimited development budget for development, how would you change your site?
1/3 on customer training & improvement; 1/3 on product search & offering; and 1/3 on cultivating a community and reaching out to customers.
If your site got really big, really quickly, would you be able to keep up with the demand?
This is a great problem to have. No, we would not be able to deliver the quality of service to our customer base
What unexpected costs and headaches have you had to deal with?
Unexpected market trends and economy
What has been your biggest challenge?
Discipline on working out our prime objective: Great product with honest pricing.
What method has been most successful for promoting your website?
Satisfied customers.
How has running your website differed from your expectations?
What attracts our customers
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
8+ years. We will keep our sites online forever.
Replace this with a question of your own
Balance of social & ecology conscious-mindedness and business
What is the formula in balancing these two polarized demands.
What is your website address?
www.brilliantstore.com
